On Sunday evening, Keith Gill, also known as “Roaring Kitty,” shared a picture on his X account. The image depicted a gamer deeply engrossed in his computer, without any accompanying text.
On May 13, 2024, Roaring Kitty tweeted a picture with a caption stating “pic.twitter.com/YgjVqtgcNS.”
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In just 15 hours, the post garnered an impressive response, going viral with a staggering 9,400 comments, 21,000 shares, and 78,000 likes.
Gill continued to share a series of posts featuring iconic scenes from popular movies such as “Breaking Bad,” “Avengers,” and “Ferris Bueller’s Day Off.”
GameStop stock experienced a significant surge, rising as high as 110%, following Gill’s comeback. By just before 1 p.m. EDT, the stock had increased by over 70%, reaching a trading value of nearly $30 per share.
GameStop stock trading experienced multiple halts due to volatility on Monday, with trading being halted four times within the first half-hour.
The excitement also spurred on other popular “meme stocks” like AMC, which saw a significant increase of 43.13% to $4.18 per share on Monday afternoon.
In 2021, Gill emerged as a leader in a stock battle against prominent hedge fund managers who had taken positions against GameStop shares. With a devoted following of small investors, primarily from the Reddit community r/WallStreetBets, Gill orchestrated a remarkable rally that propelled the computer game store’s stock price above $120 per share.
Gill and his group of rebel investors took action, which resulted in a lawsuit that was eventually dismissed. This also led to Congressional hearings on broker practices and the manipulation of stocks.
