President Biden’s campaign is emphasizing the conviction of former President Trump, indicating that it believes repeatedly reminding voters of the status of the presumptive GOP nominee for the White House as a felon will lead to success at the polls in November.
On Monday, a campaign ad was released that showcases Trump’s conviction in the New York hush money trial. He was charged with falsifying business records to conceal his alleged affair with adult film actress Stormy Daniels. This ad reinforces the emerging strategy of the campaign.
After Biden labeled Trump as a convicted felon during his campaign events, the president’s campaign and supporters have continuously emphasized the guilty verdict as a key part of their messaging.
While the decision to fully pursue Trump’s conviction is a bold move, it does come with its own set of risks. Many Republican lawmakers have shown their support for the former president, claiming that he is being unfairly targeted by a system that is heavily influenced by politics.
According to Democratic strategists, they are content with the strategy and view it as a means to connect with the heartland in an election that is predicted to be a tight race decided by slim margins.
According to The Hill, Jim Messina, who served as former President Obama’s campaign manager in 2012, stated that Trump has not only been convicted of a crime but has also acted as a deceitful individual, a fraudster, a president who only served one term, and the one who played a crucial role in the overturning of Roe.
According to the statement, it is evident that despite several controversies, the support of the base for the concerned person has remained unchanged. Therefore, it would not be wise to assume that a conviction would alter their views. However, the ad mentioned in the statement is a clever technique to appeal to swing voters who hold the power to influence the outcome of the election.
As part of a $50 million paid media campaign in June, a new advertisement has been released that aims to highlight the differences between Trump and Biden to voters. The advertisement was revealed just before the critical debate scheduled for next week, where Biden and Trump are set to face off in Atlanta.
According to Bruce Mehlman, a former official under President George W. Bush, the 2024 election will be won by the campaign that can successfully make it a referendum on their opponent. Thus, the Biden team is focusing on the New York verdict while Trump is targeting Biden on issues such as inflation, immigration, and doubts about the president’s age and abilities.
In response to the ad, the Trump campaign reiterated their stance that the New York trial was a “sham” and highlighted polls that indicate Trump is currently leading over Biden. According to Decision Desk HQ/The Hill’s aggregated polls, Trump is currently holding a 0.9 percent lead over Biden.
Karoline Leavitt, the national press secretary for President Trump, commented on the recent ad that exposes the Democrats’ use of the justice system as a weapon against Trump. Leavitt stated that the sham trial was always intended to interfere with the elections, but the American people see through it. Despite Joe Biden’s failing campaign spending nearly $80 million on media buys, President Trump continues to lead in every key battleground state and win independents by double digits.
In her statement, she emphasized that the upcoming debate would highlight the stark contrast between President Trump’s strength and success and Joe Biden’s weakness, failures, and dishonesty. She stated, “The debate stage next week will make it clear for everyone to see.”
The latest polls have provided a boost of confidence for the Democrats and the Biden campaign.
According to a recent survey conducted by Politico/Ipsos, a significant 21 percent of independent voters claimed that they are now less likely to vote for Trump after the conviction. The guilty verdict holds significant weight in determining their vote for the upcoming November elections.
According to a recent survey conducted by Morning Consult, 49% of independent voters believe that Trump should withdraw from the election due to his conviction. However, only 15% of Republicans who were polled share the same viewpoint.
According to Messina, Trump’s conviction as a felon emphasizes the entire argument of Team Biden’s case against him, and sheds light on the danger he poses to democracy. Messina believes that Trump is solely motivated by his own self-interest and desire for revenge, and has little regard for the principles of justice and fairness.
Some argue that Biden and the Democrats may not be making the best use of their time and resources by diverting their attention towards Trump’s rhetoric rather than addressing the issues that voters are most concerned about, such as the economy.
According to Ivan Zapien, a former official with the Democratic National Committee, while it may be a smart strategy at present, he wouldn’t put all his eggs in one basket and bet the election on this message being the ultimate winner.
According to him, this tactic accomplishes two objectives simultaneously. Firstly, it caters to the faction of the population that is eager for a confrontation. Secondly, it raises concerns about another subset of voters. However, he believes that eventually, people will demand to know how Biden plans on enhancing their standard of living and addressing inflation, and everything else will become irrelevant background noise.
In almost every statement or press release that Biden’s campaign has released since the verdict, they have labeled Trump as a “convicted felon.” This argument has also been used by the president himself, including at a fundraiser in Connecticut earlier this month.
“This campaign has entered uncharted territory, folks. A former president has been convicted and is now seeking the office of the presidency, marking a historic first in American history,” he stated.
During a lavish fundraiser in Los Angeles, President Obama took the opportunity to address Trump’s legal situation, highlighting it as a topic of concern. The event, which boasted an impressive guest list and raised a staggering $30 million for Obama’s campaign, provided a platform for the President to comment on current political affairs.
The ex-president expressed his disbelief at witnessing the nominee of a major political party sitting in court, only to be found guilty by a jury on 34 counts.
As Biden supporters take a hard stance on Trump’s impeachment, Hunter Biden’s recent conviction adds a complicated layer to the campaign. With the outcome of Hunter’s gun charges trial now in the mix, Trump and his allies must carefully consider how to approach attacking the President on this issue.
According to Katie Grant Drew, a communications strategist for the Democratic Party, those supporting Joe Biden should not just concentrate on his opponent’s legal troubles. Instead, they should focus on other critical issues to achieve success.
According to her, the fact that a convicted felon is running for the highest office in the land is a shocking reality. She believes that the Biden campaign should acknowledge this fact but not make it the centerpiece of their campaign.
Drew, a principal at Monument Advocacy, believes that the priority should be on talking to voters about the policies that have been implemented to strengthen the economy and enhance their lives. According to him, it is possible and necessary to balance both objectives simultaneously.
There are those who raise doubts about whether the audience that the ad campaign is aimed at has completely engaged with the political landscape several months before the actual Election Day.
According to a former Trump transition official, both campaigns will be concentrating on winning over independent and uncommitted voters in swing states. However, the official expressed uncertainty about the effectiveness of a summertime ad buy and whether people would even tune in for a potential debate. The official also mentioned that campaigning and politics seem to be a year-round game only in Washington D.C.